How Publicity Crashed A Major Website…
Hi Folks…
I just wanted to jump online and post this quick YouTube video of a piece of publicity a company I am involved with (via www.itelecom.com.au) received earlier in the week, which caused the web servers to crash due to the number of visitors the segment generated.
All the details on the company and site are in the video below…
I also feature in the Today Tonight segment as a customer… Now before you get your pen out to right strongly worded letters.. I did actually spend my own cold hard cash to purchase a cell phone on the site. Plus, I wasn’t the guy behind the PR & I don’t make a single cent from any sales generated. So there is nothing deceiving about me being featured in the segment.
Here is the video…
Pretty cool segment right.. There isn’t much that you’d say in a paid advert that wasn’t covered in the segment.
I am going to put together a more detailed review and case study on this in the next few weeks, but I wanted to share it straight away.
Technorati Tags: simply, mobiles, pete, williams, internet, marketing, publicity, press release, pr, media, exposure, today tonight, itelecom, infiniti telecommunications, itelecom
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Dilbert on PR
Something a little light hearted today…
Technorati Tags: Dilbert, PR, Publicity
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PR - The Gift That Keeps On Giving…
Over the next few weeks, I am going to release some excerpts from the various interviews I have been putting together for the upcomming ‘Unleashing The Power Of Publicity’ program… The stuff these experts have been revealing is blowing my mind and I just can’t get these ‘inside secrets’ to you quick enough… These excepts will cover all the various reasons why you want to do PR, what you need to do to get infront of the journalists, and how to put together a powerful reasles etc etc.
Today’s except is from the interview with Dale Beaumont, which you can get for free today on the Renegade Publicist homepage here.
Here we are discussing some of the lesser known benefits of publicity;
Dale Beaumont:
And the other thing I love about PR is, I call it the gift that keeps on giving because unlike an advertisement whereby it’s here one day and gone the next, PR if it’s a newspaper may be the same as well, however, you can cut that out and you can stick that on your wall. You can’t do that with an advertisement. And if you have a whole lot of these editorial pieces that are either sprawled across your office wall or you maybe have them on your own website or you have them maybe just in a little scrap book or folder that’s in your reception, when people come in or they see that then they think ‘wow, this is someone I really want to do business with.’ I still display on my website, you can go to www.dalebeaumont.com and there’s articles that came out 4 years ago but people can still go there and read those articles, and it’s still actually giving me a lot of credibility, even though it happened quite a long time ago.
Pete:
People may not actually read the words of the article but they just see you’ve been in XYZ media 9 times and things like that. And it’s just that expert perception that’s given to you automatically.
Dale:
That’s right. So once you have the exposure, cut out the articles. Colour photo copy it. Stick it everywhere you can. Even in the past, if you’re not familiar with the ‘secrets exposed’ series, it’s a book where I interview a whole lot of highly successful people on a range of topic areas and the way I actually able to get many of those contacts for them to put together the material was that I sent them a copy of a couple of previous media articles that I actually had written about me because one of the first things these people were thinking once they got a proposal was ‘who is this guy Dale Beaumont?’ but because I actually sent a couple of articles through and they were able to read those and think ‘oh OK well obviously if he’s been in the media and he’s had this exposure, then he’s obviously someone that I could do business with.’
Pete:
Yeah, it’s a great way to keep milking and leveraging the one article you get, numerous ways to get value in every area of your business.
Dale:
You can put them in your email signature. You can put them on your business card. There’s just so many different kinds of things that you can do. And it just lasts and lasts. Once you’ve been on ‘Sunrise’ or ‘The Today Show’, for example, then you can quote that for the rest of your life if you want to and that just keeps giving you more and more value.
Hope you found some value here… If you know of other reasons and benefits of getting media exposure please leave a comment below.
Technorati Tags: dale beaumont, publicity, media exposure
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New Rules for Marketing and PR!
Hi All,
I just wanted to let you in on a really powerful audio that John Jantsch of Duct Tape Marketing recently released for his podcast.
It’s a fantastic interview with David Meerman Scott, author of a great book on new media called The New Rules of Marketing and PR..
Scott takes a close look at the use of blogs, podcasts, RSS, wikis, press releases and the like in promoting products and services directly to the end user.
In this episode David talks about how he discovered the impact of these new media tools when his company found they were getting better results using these tools than their PR agency was using traditional media relations tactics.
Make sure you check this interview out:
http://www.ducttapemarketing.com/podcast.php?id=P1088
Technorati Tags: Publicity, Free Advertising, David Scott, John Jantsch
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How To Write A Press Release 1 Day Masterclass.
Need help writing successful press releases?
AAP Medianet provides a training program to enhance your media communication skills. They are running a one day “masterclass” on July 27 in Rhodes, NSW (where ever that is) designed to teach you how to grab the mass media spotlight by writing press releases that get noticed.
Now I have never been to an AAP training session, so can’t say how good or bad this will be but, the topics apparently covered are:
+ How The Media Works - Structure of the Industry
+ Formulating your Release and using the right ‘hook’ or ‘angle’
+ Marketing your message - efficiently and effectively
+ Using different styles for different media and targeting the right media
+ Using electronic sites such as ‘Media Game’ to help get your message across
+ How this influences the presentation of information
+ Finding a news angle
+ Identifying the target audience
+ Do’s & Don’ts of media relations
+ Examples of successful and unsuccessful releases
+ The News Conference - when and when NOT to use them
Date: Friday July 27, 2007
Venue: AAP - Level 5, 3 Rider Blvd Rhodes Waterside, Rhodes NSW
Cost: $499 + GST
For More Information Click Here
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Q. What Actually Is Newsworthy?
A. Anything.
Literally, that is the answer.
I often receive emails and questions asking what makes a good story angle, as small business owners and internet marketers often feel their niche or industry just isn’t newsworthy…
Well here is proof that anything can get exposure..
YEP, www.news.com.au has an article on THE FRONT PAGE OF THIER SITE stating that men with muscles get more sex then thier scrawny counterparts… STOP THE PRESSES… Is that true? Shock Horror !!
See guys (and gals), you can get incredible exposure even by stating the obvious.
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35 Ways To Leverage Your Next Media Appearance
My good buddy and author of the FANTASTIC book ‘Make A Name For Yourself‘ Scott Ginsberg just made a great post on his blog about publicity.
Scott has appeared on and in tonnes of US media - CNN, 20/20, COSMO, WSJ, USA TODAY, The Today Show…
The ‘King Of Lists’ just posted : 35 ways to leverage your next media appearance
He reveals some amazing tips that include:
- What to do before an apperance
- Waht to do during an apperance
- What to do after an apperance
Make sure you check this out… 35 ways to leverage your next media appearance
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Being Over Prepared
This morning on Australia’a leading breakfast TV show ‘Sunrise‘ there was a gentleman being interviewed about the problem with numeracy skills in our schools - he believes there is too much reliance on calculators and our youth can no longer do basic math in their heads… And I, the son of a mathmatics textbook author, couldn’t agree with him more !
Anyway, during this interview you could tell that he had followed a ‘publicity system’, possibly even mine… As he had prepared his responses to the various questions being asked.
See, one of the major secrets I reveal in my seminars and course is that journalists are lazy… If you prepare, and offer, a series of pre-written questions, 9 times out of 10 they will use those questions in the interview… and you can be prepared with witty, interetsing and intelligent responses… and this was the case this morning.
However, the math lecturer being interviewed had not rehearsed his responses ! He kept looking down at his notes and almost reading them verbatim. Obviously a big NO NO !!
When you are doing a radio interview that’s not a problem, as the audience are none the wiser, but on live TV, you saw him reading!!! This would have just crushed his credibility and authority status. His eyes only looked into the camera and at the audience about 2/10th of the time.
Television is a visual medium, so you must have your ‘A Game’ on, be prepared and look into the camera…
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Creating a Publicity Plan
“If we fail to plan, we plan to fail.” This saying is very important in today’s world. In this article, I will give you a few tips of how to create a publicity plan.
We should first understand that publicity is not the same thing as advertising. Advertising is a controlled media in that you have power over the frequency of the ad and the prices. However, you will not know when and how long the publicity will run. (more…)
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