The Proper Way To Stalk a Journalist…
John Jantsh jsut posted a cool video on his Duct Tape Marketing blog:
A full fledged feature story about your company in a major publication can put you on the map. But, there’s a right way and a wrong way to build relationships with journalists. Follow the tips presented in the following video so you don’t come off acting like a stalker.
Technorati Tags: duct, tape. marketing, john, jantsh, publicity, journalist, video, pr
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Apples PR Team “Go To” work…
Managing public opinion is a major factor in the continual success of any big companies such as Apple.
But every now and again, they was Apple keeps a firm grip on the media gets leaked… and this is one of those occasions.
In this clip, Benjamin Cohen, a Channel 4 journalist in Brittan, is trying to ask Phil Schiller of Apple a question about the relationship of the iPhone to the iTunes music store when he uses the M word — monopoly.
That’s when the PR team swoop in and re-establish control of interview.
Technorati Tags: apple, iphone, publicity, pr,
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Special Invitation to Free Publicity Teleconference!
A good friend of mine, David McMahon is running a free Teleconference tomorrow night. He’ll be interviewing Jennifer Elliott on how to get Journalists to sell your products and services.
Getting your name in the newspaper is one thing… yes; you will be famous for about 5 minutes… the key point to know is how to get more customers, how to turn all that fame and publicity into more customers and more cash flow for you. All will be revealed in the call…
So if you want free publicity, would like tips on how to handle journalists in the interview, get key advance strategies on how to get more customers, then you need to be on this call.
Date of Call:
Thursday 8th November 2007
Time of Call:
09.00 a.m. Western Australia
09.30 a.m. Northern Territory
10.00 a.m. QLD
10.30 a.m. South Australia
11.00 a.m. NSW, ACT, VIC & TAS
12.00 noon New Zealand
Phone Number:
From Australia dial: 0011 1 646-519-5800
From New Zealand dial: 00 1 646-519-5800
Caller PIN Number: 2848#
Please Note:
The teleconference call is hosted in the USA, which means it is an international call.
But you can still participate for a small amount. Your local post office, supermarket, newsagent, etc… sells pre-paid PHONE CARDS. If you buy a $20 phone card you can use it to sit on the hour long call for approximately $2.00. In fact it’s far likely to be cheaper than calling STD within Australia! And the cost is automatically deducted from your pre-paid card.
Technorati Tags: publicity, journalist, teleseminar, David, McMahon, Jennifer, Elliott
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What’s The Point Of A Press Release???
Ok, so it sounds like an obvious question, right?
Well, a lot of people have misconceptions about what a press release should actually do. Let’s clear those up right now! In order to understand what a press release is, you need to be able to tell the aims of publicity apart from the aims of a press release. So, recapping and adding on to the purpose of publicity:
The aims of publicity are:
- To raise awareness for your cause
- To make you boat-loads of cash; and
- To make you famous.
Ok, so the concept of what publicity is all about should be pretty clear to you by now. Let’s move on the point of a press release. The aims of publicity and the aims of a press release are not the same. I’ll say that again: the aim of a press release is not to get awareness, boost your ego or make you sales.
A press release’s one and only purpose is to get you an interview.
The press release is designed to draw the media people in so that they will contact you for more information. Your press release is not meant to be printed word for word in the media. If it is, you have written an appealing and pleasing press release, but unfortunately not a successful one.
Why?
Isn’t it a good thing if they print exactly what you want them to print??
The answer is simple: no. If you send out your press release and it is printed word for word in the local press, that is the only coverage you are going to get. That’s because you’ve already told them everything they need to know! Why would they bother wasting their own time and resources calling you for an interview when all of their questions have already been answered?
If your press release is printed word-for-word, it’s not the end of the world; you still gained exposure. But now you know what to do better next time. Craft your next press release so that the media must come to you for the answers to their questions.
Technorati Tags: publicity, press, media, release, PR, Pete, Williams
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