Getting Your Slice Of The Publicity Pie
Howdee All,
I wanted to kill two birds with one stone post here…
It’s an obvious statement but ‘knowing what is being said about you, your business or industry can profoundly influence your strategic direction and future growth‘… but sifting through all the media to find articles or comments that are worth tracking is not only costly but hugely time consuming.
This is where a great media clipping company like Slice Media come in. They will do the ’searching’ for you… simply set up your tracking folders and Slice will get to work, monitoring Australian and New Zealand press, TV and radio media for matching news items. You can change your criteria at any time to make it as specific or as general as you like.
If you decide to get serious about this publicity thing, I highly recommend that you use the services of a ‘media clipping company’ because not only will you be informed when a ‘pitch’ gets exposure, but if you track competitors and your industry as a whole, it will provide you with tonnes of opportunities to become a ‘industry commentator’ on the various ‘hot topics’ that are being covered in the press.
I only recently heard about Slice when a friend and publicist Sally Romano mentioned it on her Publicity Queen Blog
Sally is one of the jam-packed interviewees that feature in the Renegade Publicist home Study Course.
Technorati Tags: sally, romano, publicity, queen, slice, media, pete, williams
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