Special Invitation to Free Publicity Teleconference!
A good friend of mine, David McMahon is running a free Teleconference tomorrow night. He’ll be interviewing Jennifer Elliott on how to get Journalists to sell your products and services.
Getting your name in the newspaper is one thing… yes; you will be famous for about 5 minutes… the key point to know is how to get more customers, how to turn all that fame and publicity into more customers and more cash flow for you. All will be revealed in the call…
So if you want free publicity, would like tips on how to handle journalists in the interview, get key advance strategies on how to get more customers, then you need to be on this call.
Date of Call:
Thursday 8th November 2007
Time of Call:
09.00 a.m. Western Australia
09.30 a.m. Northern Territory
10.00 a.m. QLD
10.30 a.m. South Australia
11.00 a.m. NSW, ACT, VIC & TAS
12.00 noon New Zealand
Phone Number:
From Australia dial: 0011 1 646-519-5800
From New Zealand dial: 00 1 646-519-5800
Caller PIN Number: 2848#
Please Note:
The teleconference call is hosted in the USA, which means it is an international call.
But you can still participate for a small amount. Your local post office, supermarket, newsagent, etc… sells pre-paid PHONE CARDS. If you buy a $20 phone card you can use it to sit on the hour long call for approximately $2.00. In fact it’s far likely to be cheaper than calling STD within Australia! And the cost is automatically deducted from your pre-paid card.
Technorati Tags: publicity, journalist, teleseminar, David, McMahon, Jennifer, Elliott
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OurCommunity.com.au Part 2
Here is the second installment on the publicity resources available at http://www.ourcommunity.com.au
In this video we cover
- The updates made at ourcommunity.com.au
- The Help sheets available on the site
- The Community Calender
If you stumble upon other cool resources on this site, please leave a comment below.
Technorati Tags: publicity, pr, ourcommunity.com.au, our community, community, calender, media, exposure, pete, williams
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A Must See FREE PR Resource - OurCommunity.com.au
I think the video says it all…
The link is: www.ourcommunity.com.au
P.S. You can thank me for revealing this by sending chocolate, money and Size 12 Nikes to
Pete Williams C/- Itelecom 276 St Kilda Rd, St Kilda 3182.
P.P.S. Since I’ve recorded this video, they have changed the sites layout slightly… I’ll record a new video shortly, but you’ll be able to find the pages we are talking about easily on the new site.
Technorati Tags: publicity, advertising, pr, pet, williams, media, exposure, marketing, business, renegade, publicist, preneur
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How to Talk to the Press
As always Guy Kawasaki never fails to deliver gold…
Recently, he pointed us to a video
featuring editors and reporters from the Wall Street Journal, Wired, TechCrunch, Seattle Times, and Seattle Post Intelligence discussing how entrepreneurs should pitch the press.
It’s 56:53 jam-packed minutes long so if you are too lazy to watch the video you can also read the summary.
Enjoy…
Just for reference the origins of all this is from: http://blog.redfin.com/blog/2007/07/the_naked_truth_goes_straight_to_video.html
Technorati Tags: publicity, wall street journal, wired, techcrunch, seattle times, seattle post, pete williams, guy kawasaki, pr
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How The Media Actually Works…
Hi All…
Here is another except from the interview with Dale Beaumont available when you join the inner circle at www.RenegadePublicist.com.
In this except Dale and I are discussing how the media actually works and how it’s structured.
Dale Beaumont:
Well the media is kind of made up of 2 real sides, or 2 real entities. The first is us. We as human beings are just enthralled by what’s happening in the world around us. We kind of want to know and we kind of want to be stimulated and we want to be entertained. So, we’re curious by nature. So, we’ll always kind of look at what’s happening, what’s going on around us. On the other side of the fence we’ve got these, we call them ‘media outlets’, and that could be television, radio, newspapers, magazines and on-line media. And they obviously have a commercial interest. They want to make money.
And then on the other side, there are a whole of companies and these companies want to expose their goods and services and products to consumers, or potential consumers. So, media outlets are kind of in the middle and what they do is obviously they have costs. They’re a business at the end of the day and they need to employ staff and writers and graphic designers and they need of course to cover printing or whatever other expenses that they have so you obviously have these advertisers. They advertise on the programs and then, after the advertising is filled up, maybe you’ve only covered about 20% of the actual magazine or the air time so then you’ve got to fill the rest up with something.
And obviously they look for certain types of stories which is maybe what we’re going to talk about next, that are going to keep their audience interested in the magazine or the station that they’re listening to so, you know, they can continue to get ratings which is going to lead to more advertising revenue, which makes them more profitable, and hence they can kind of grow and expand.
So, kind of, the whole point of that waffle there is that every day media outlets need a massive amount of content in order to fill their publications and programs. If we’re talking about, for example, a newspaper, you know they may need two or three hundred thousand words to fill up their publication. Or if we’re talking about the radio for example – perfect example. 24 hours 7 days a week, 365 days a year that they need content. There’s 20% which is taken up by advertising, well what about the other 80%?
They gotta fill it with something. So, they need content.
They need to have information. And you can come along as someone that is a bit of a saviour in a way because sometimes, as you’re saying, see the media and journalists as being big and scary but, understand that they need you just as much as you need them in order to get the exposure. So they’re hungry. They’re looking for people. They do of course, sit in a bit of an ivory tower and have a little bit of a solid brick façade sometimes and it almost seems like ‘how can you ever get through’ but if you know the right techniques, if you know what they’re looking for then you can actually get through those defences. And once you kind of get into the inner sanctum in a way, you’ll find it’s very easy to get the kind of exposure if you know how the game’s played.
Technorati Tags: dale beaumont, pete williams, pr, media, structure, publicity, exposure, radio, newspaper, tv
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PR - The Gift That Keeps On Giving…
Over the next few weeks, I am going to release some excerpts from the various interviews I have been putting together for the upcomming ‘Unleashing The Power Of Publicity’ program… The stuff these experts have been revealing is blowing my mind and I just can’t get these ‘inside secrets’ to you quick enough… These excepts will cover all the various reasons why you want to do PR, what you need to do to get infront of the journalists, and how to put together a powerful reasles etc etc.
Today’s except is from the interview with Dale Beaumont, which you can get for free today on the Renegade Publicist homepage here.
Here we are discussing some of the lesser known benefits of publicity;
Dale Beaumont:
And the other thing I love about PR is, I call it the gift that keeps on giving because unlike an advertisement whereby it’s here one day and gone the next, PR if it’s a newspaper may be the same as well, however, you can cut that out and you can stick that on your wall. You can’t do that with an advertisement. And if you have a whole lot of these editorial pieces that are either sprawled across your office wall or you maybe have them on your own website or you have them maybe just in a little scrap book or folder that’s in your reception, when people come in or they see that then they think ‘wow, this is someone I really want to do business with.’ I still display on my website, you can go to www.dalebeaumont.com and there’s articles that came out 4 years ago but people can still go there and read those articles, and it’s still actually giving me a lot of credibility, even though it happened quite a long time ago.
Pete:
People may not actually read the words of the article but they just see you’ve been in XYZ media 9 times and things like that. And it’s just that expert perception that’s given to you automatically.
Dale:
That’s right. So once you have the exposure, cut out the articles. Colour photo copy it. Stick it everywhere you can. Even in the past, if you’re not familiar with the ‘secrets exposed’ series, it’s a book where I interview a whole lot of highly successful people on a range of topic areas and the way I actually able to get many of those contacts for them to put together the material was that I sent them a copy of a couple of previous media articles that I actually had written about me because one of the first things these people were thinking once they got a proposal was ‘who is this guy Dale Beaumont?’ but because I actually sent a couple of articles through and they were able to read those and think ‘oh OK well obviously if he’s been in the media and he’s had this exposure, then he’s obviously someone that I could do business with.’
Pete:
Yeah, it’s a great way to keep milking and leveraging the one article you get, numerous ways to get value in every area of your business.
Dale:
You can put them in your email signature. You can put them on your business card. There’s just so many different kinds of things that you can do. And it just lasts and lasts. Once you’ve been on ‘Sunrise’ or ‘The Today Show’, for example, then you can quote that for the rest of your life if you want to and that just keeps giving you more and more value.
Hope you found some value here… If you know of other reasons and benefits of getting media exposure please leave a comment below.
Technorati Tags: dale beaumont, publicity, media exposure
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New Rules for Marketing and PR!
Hi All,
I just wanted to let you in on a really powerful audio that John Jantsch of Duct Tape Marketing recently released for his podcast.
It’s a fantastic interview with David Meerman Scott, author of a great book on new media called The New Rules of Marketing and PR..
Scott takes a close look at the use of blogs, podcasts, RSS, wikis, press releases and the like in promoting products and services directly to the end user.
In this episode David talks about how he discovered the impact of these new media tools when his company found they were getting better results using these tools than their PR agency was using traditional media relations tactics.
Make sure you check this interview out:
http://www.ducttapemarketing.com/podcast.php?id=P1088
Technorati Tags: Publicity, Free Advertising, David Scott, John Jantsch
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