How Publicity Can Generate Traffic For Your Website…
Howdee…
I just posted a reply/entry to a small contest being help on the warrior forum, which I thought you might be interested in.
For those of you not aware of the Warrior Forum, it’s a online forum for dedicated to internet marketers - people who sell stuff online. A great resource I highly recommend anyone with a website check out - http://www.warriorforum.com/
Anyway, one of the members has just started a thread (topic) wanting people to give their best idea for generating traffic to a website and is offering some cold hard cash to the best 3 entries…
You can check the thread out here: http://www.warriorforum.com/forum/topic.asp?TOPIC_ID=172377
Here is the original post outlining the ‘contest‘..
…. Since one of the biggest problems people seem to have is filtering out the BS from the truth, and not knowing who to listen to - I’ll make it my normal “post your most useful tip for others to learn from” type deal.
There are a lot of self-proclaimed gurus saying things which they’ve never done, and either pushing the ‘Death of X’ or ‘Secret Backdoor’ approaches to loosening your wallets, so if you want the money, just post your most useful technique/tip/strategy that is no-cost and can generate either: signups, traffic, customers etc to a new online business.
These 3 things (subscribers, customers and traffic) are the core of what most people struggle with online, and although we can all say “just do a JV” etc, I know that many people struggle with this, so if you have a killer tip that will help people, don’t sit around wondering how much you can charge them for it, post it here and you might make just as much by giving it away.
I’ll pick the winner on Friday evening UK time, so that whoever wins will have the money in their Paypal accounts for the weekend…
Now, obviously one of the greatest ways I think you can get traffic for a website is via offline publicity - just look at the simplymobiles.com.au example I posted about… and naturally that was my entry.
A copy of which is below for you guys…
Most online marketers forget they are running a business and their client/prospects live in the ‘real world’… Today the line between online and offline are blurring and we need to think bigger.
We all know that as business owners or Internet marketers we can have the best product in the world at the best price possible with the greatest attachments, connections and bonuses – but if no-one knows about it, then you’ll be sitting alone with the world’s number one white elephant - that’s precisely why traffic is so important. (yeah no 5h!at right)
Now wouldn’t it be fantastic if you could have these hungry clients, throwing money at you faster then you can handle, with out all the typical, and expensive, marketing methods such as
-
Google Adwords Affiliate CommissionsSEO Consultants
Now the whole aim of the game is to get a constant flow of pre-qualified, pre- disposed prospects coming to your website, with their credit card in hand, already thinking you are an expert in your field ready to buy what you are offering?
Now, before we talk about how this can happen, lets break this down:
Pre-Qualified traffic means your visitors are actually targeted, and thus your conversion rates are going to be higher, which gives you leverage to get JV partners in the future.
Pre-Disposed means that these visitors have actually gotten off their fat-rear-ends and taken action to get to your site wanting to read your sales letter. Again higher conversions, and less tyre-kickers
Thinking you are an Expert - means that one of the biggest challenges us Internet Marketers face is instantly overcame… And that’s the issue of TRUST. The biggest resistance to an online sale is the trust the prospect has for your business (quality of product, quality of service and security of payment etc)
If someone comes to your website already thinking you are a qualified expert in your niche, there is no trust to build - it’s implied. Which means you can simply make the pitch.
As a side note - the underlying reason video works so well in the sales process is that it allows the prospect to ‘get to know you’ and build ‘psychological trust’ with you.. all because they have a visual medium to relate to.
Now before ‘reveal’ this super-awesome way to get this traffic I want to give you a really quick case study.
I was a ‘behind the scenes player’ in a project to drive traffic to a e-commerce site here in Australia early last week… Now this site was hosted on one of the countries largest wholesale internet providers servers (the type that would support and sell services to a Comcast or EarthLink in the US - so big playas)
Anyway… this one tactic caused their servers to crash solely due to the traffic levels and payments that resulted.
I am talking tens of thousands of visitors at once… Some crazy 5h!at people. … Now I don’t think this is a typical result - FAR FAR from it, but it is certainly powerful.
So, the most powerful way to get a constant flow of pre-qualified, pre- disposed prospects coming to your website,already thinking you are an expert is through FREE PUBLICITY.
Yep I said it, free exposure in the real world media - radio, newspapers, TV - a very over-looked and under-valued internet marketing tool.
The reason publicity works so well as a traffic generator for online marketers is that (as Kurt alluded too in his post) it’s the most amazing third-part endorsement. It’s the (ultimate) testimonial you can’t buy, fake or get off a buddy.
If you get exposure from a media source that gives your website or product an endorsement via the story, then no amount of paid advertising can bring you the same amount of kudos or credibility.
If the prospect sees an article about you, your website or your product in the media, it’s instant KUDOS - you are the expert!
So when they get off their butts and go to your site - they are their to sign-up and or buy - that’s PRE QUALIFIED TRAFFIC
Also, if you’re selling information on playing the guitar, imagine the credibility and pre-eminence in the market you will gain by being able to refer to print or television media on your website. This will bring you instant expert status and result in harnessing one of the most precious commodities of the internet – trust.
Oh yeah, did I meantion its free and real easy to get ?
That’s my entry boys and girls…
Pete Williams
P.S. If you want to see the piece of media exposure that caused the servers to crash check out http://youtube.com/watch?v=zTquOQsT_6Y
P.P.S. More info on PR @ renegadepublicist.com
P.P.P.S. In honor of JMo and Mr Kern - "this stuff doesn’t work"
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